This year's membership theme is "Built For You". Naturally, we had to get some Legos. All collateral is building block themed. My favorite part of the campaign so far is that these Legos bring out the playful side in people. The Lego person, for instance, appeared one morning - somebody's contribution to our theme.
I've been playing around with the idea of making traditional, physical marketing collateral more interactive for a while. The last picture, for instance, shows last year's membership theme and banners, featuring a mirror in the center of 'you'.
